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The Social Media Bible: Tactics, Tools, and Strategies for Business Success |  | Authors: Lon Safko, David K. Brake
Publisher: Wiley
Category: Book
List Price: $29.95
Buy New: $16.80
as of 3/10/2010 00:28 CST details
You Save: $13.15 (44%)
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Seller: indoobestsellers
Rating:  15 reviews
Media: Paperback
Pages: 840
Number Of Items: 1
Shipping Weight (lbs): 3.1
Dimensions (in): 9.2 x 7.5 x 1.9
ISBN: 0470411554
Dewey Decimal Number: 658.872
EAN: 9780470411551
Availability: Usually ships in 1-2 business days
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Product Description
The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: -
Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment -
Determine which social media tactics you should be using with your customers and employees -
Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem -
Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy -
Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects -
Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business. If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com
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| Customer Reviews:
Showing reviews 1-5 of 15
 This book is an 800-pound guerilla when it comes to social media marketing. Four thumbs up! April 30, 2009
Jeff Lippincott (Princeton, NJ USA)
36 out of 38 found this review helpful
Great book! Loved it! It's huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn't do).
The book is comprehensive. I haven't seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of "Expert Insights" sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!
PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.
A Comprehensive Social Media Resource August 12, 2009
David J. Perdue (Round Rock, TX)
17 out of 17 found this review helpful
Ask a hundred people what "social media" is, and you may get a hundred different definitions. Frankly, social media doesn't just connect people--it baffles them, too. The authors of "The Social Media Bible," however, have made a considerable attempt at creating a resource that helps readers gain an overall understanding of the social media "ecosystem" (to put it in the authors' terms) and how the social media phenomenon relates to business.
First, I think it's in order to discuss what this tome covers. Part I, Background Basics and Tactics, comprises the first 23 chapters. This section of the book defines social media, explains the different types of social media, and helps you understand why it's important. You get coverage here of everything from social networks to microblogging to virtual worlds. If you've read other books about social media, you may already be familiar with some of this content. If you're brand new to social media, you'll find it especially helpful.
Part II, Tools, comprises chapters 24-38 and revisits the different categories of social media, focusing on current popular tools. The authors discuss each tool, focusing on who should use them and why; you'll even find some more technical information in these chapters. Although I appreciated the broad look at all the different types of the social media, I felt that the sections could have gone into more detail. However, you could easily write an entire book on each type of social media presented, so the authors clearly had to limit coverage of each type of social media resource.
Part III, Strategy, includes the final chapters of 39-43 and offers some excellent advice on how to apply everything learned in the book. I appreciated the bits of advice spread throughout as well as the cohesive strategies presented. I especially found the chapter "The Four Pillars of Social Media Strategy" helpful, which discusses how a social media strategy should have goals of communication, collaboration, education, and entertainment.
Although some of the principles in this book will endure, much of the descriptions for current social media tools will quickly go out of date (as some already have). However, the authors clearly recognized this and intended it to be a timely book. If you're new to the concept of social media and seeking how to apply social media to your business, the "Social Media Bible" is a great resource. If you're already familiar with using social media, you may find yourself skipping some of the basic information in the book. Overall, I believe there is wisdom for everyone to find in this useful guide--the kind of wisdom that will help you to give new life to your company's online marketing efforts in the social media world.
Wow! June 2, 2009
Holly Korstad (Florida)
10 out of 11 found this review helpful
This book is amazing. The explosion of different types of media and all the jargon that goes with it can be overwhelming. The social media bible is perfect for someone that wants one stop shopping for everything there is to know on the subject. The Social Media Bible is a great starting.... end .... or middle .... or wherever you may be in understanding this subject. Kudos to the authors and great job!!
Social Media Bible - it's practically as big as the Bible, too! September 11, 2009
Cynthia E. Downes (Broken Arrow, OK, USA)
4 out of 4 found this review helpful
For those of you that would like to know more about Social Media (Twitter, Facebook, Meebo, Plurk, Digg, Vimeo, PodBean, BlogTalkRadio, Second Life, etc.), The Social Media Bible by Lon Safko and David K. Brake is the book to buy.
I purchased it last week and have devoured it from cover to cover. The information is comprehensive, timely, and practical.
It provides the historical background of social media as well as how to use social media as a strategy in your marketing plan. It describes what each social media tool is, how it can be used, what other applications work with it, who uses it, and even gives suggestions on who SHOULD use it. I've read just about every other book on social media and none of them are as complete as this one.
As well as being an essential resource for everyone involved in marketing, PR, and business, this could well be used as a textbook for college classes in social media.
To keep the information timely, the authors have included a link and log-in information for purchasers to access up-to-date information.
Comprehensive guidebook to online social media August 11, 2009
Rolf Dobelli (Switzerland)
2 out of 2 found this review helpful
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.
Showing reviews 1-5 of 15
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