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MKTG 3.0 2009 Edition (with Review Card and Printed Access Card)

MKTG 3.0 2009 Edition (with Review Card and Printed Access Card)Authors: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Publisher: South-Western College Pub
Category: Book

List Price: $54.95
Buy New: $37.95
as of 3/10/2010 00:28 CST details
You Save: $17.00 (31%)



New (30) Used (55) from $29.92

Seller: filovince
Rating: 4.0 out of 5 stars 14 reviews

Media: Paperback
Edition: 3
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 2
Dimensions (in): 10.7 x 8.5 x 0.7

ISBN: 0324789289
Dewey Decimal Number: 380
EAN: 9780324789287

Availability: Usually ships in 1-2 business days
Also Available In:

  • Paperback - mktg (a new approach to leaarning principles of marketing built with you in mind)
  • Paperback - MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
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Editorial Reviews:

Product Description
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

Customer Reviews:
Showing reviews 1-5 of 14
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5 out of 5 stars MKTG 3.0 2009   September 20, 2009
David W. Julian (Evansville, IN)
2 out of 2 found this review helpful

Great book, brand new and same as any other source but, much better price on Amazon.


5 out of 5 stars Great Marketing book!   November 26, 2008
T (Portland, OR)
1 out of 1 found this review helpful

I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!


5 out of 5 stars Thank You for making it so easy to work with you.   February 20, 2009
Lisa Palmer (Illinois USA)
1 out of 1 found this review helpful

This seller was excellent to worth with. The communication was quick and professional. Highly Recommended!!!


5 out of 5 stars MKTG 2   October 9, 2008
Shawna L. Avey (houston, tx)
As an introduction for Marketing, this book is great. If purchased new, the book has access to online tools and interaction. It is laid out well, easy to read and full of examples that relate to and explain the vocabulary well.


5 out of 5 stars MKTG 2 (Get It Now!)   February 16, 2009
Joshua D. Sherman
1 out of 2 found this review helpful

MKTG 2 is an excellent, most up to date source for anyone who wants to learn about the consumer market or business market. It is easy to read and understand. With the accompanied "code" for access to a Companion Website, which allows readers to better understand and use the concepts learned with games, flash cards, and quizzes, a person entering into business as an entrepreneur or into marketing will do so with more ease because they'll know the gist of the market and how it works. You'll have a slight advantage in my opinion. Great book!!!

Showing reviews 1-5 of 14
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